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  • Mrs. Gauri Gupta

    Public Relations

    Independent Publicist, NA

  • Location


  • Current Industry

    Marketing, Advertising, Sales & Public Relations

Education – Degree(s)

  • Master of Arts (MA) Nottingham Business School
  • Specialization in Management

Education – Certifications(s)

  • Bachelor of Commerce (B.Com) H.R. College of Commerce & Economics

Application of education skills




  • I converted
    my hobby to my career
  • Drawbacks
    for choosing this career
    Lack of Professional Network
  • skills needed
    in current career
    Written Communication
    Verbal Communication
  • My Motivation
    for choosing this career
    Personal Interest/Passion
    Work-life Balance

Typical Day at work

As a publicist a regular working day involves writing press releases, at least two per day. This is usually very time consuming and can sometimes take up your entire day as well. The other part involves pitching to journalists and following up with them as well. Simply disseminating a press release may not always work, you may need to call or send individual pitches to each journalist.The most crucial of all- is client servicing. Your client is your most important person on any working day- regularly updating the client, and more importantly understanding and catering to your client’s needs. It is imperative to be transparent with your client on all media responses.The day usually ends once you’re done pitching to the media and once you’ve updated your client on your work for the day.

<40 Less than 40 hour week

Frequency of Teamwork



  • Flexible Hours


  • travel

    Domestic: None
    International: None

  • role model: Aparna Gupta

    Aparna has great writing skills- flawless press releases and super client communication and interpersonal skills. She started working in the field of public relations nearly 20 years ago, when there was no email/internet and has represented great personalities/ brands eversince.

  • dream company: My own PR agency

    Given that I'm an independent publicist, I wish to start my own agency soon- to expand this and grow further.

my advice

It's very important to like the brand you represent- if you don't like it, no matter how hard you try- no amount of coverage will do justice to the brand. If you cannot connect to the brand, don't take it up! Identify the sector you wish to work in- lifestyle/ finance/ tech etc.. Each sector demands a different type of writing skill and you ought to be a pro at it!

Masters in Business Administration – Harvard Business School 2
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